VisualClicks vs etracker: two analytics tools from Germany compared
etracker is an established German web analytics provider; according to the vendor, its key points are consent-free, cookieless measurement, data storage in Germany and an integrated consent and tag manager. VisualClicks shares the focus on privacy and hosting in Germany and adds click heatmaps, session replays and a technical SEO check to analytics.
etracker is a good fit if …
- you are looking for an integrated consent and tag manager
- you have large data volumes with BI or raw-data requirements (Enterprise)
- you prefer a long-established German product
VisualClicks is a good fit if …
- you want to see where people click – with click heatmaps and replays
- you want to build dashboards freely from cards
- you want to check domain, Core Web Vitals and rankings
- you want to capture AI crawler requests
VisualClicks and etracker side by side
As of October 20, 2026. Based on the vendors’ publicly available information.
The key differences
Privacy
Both rely on data storage in Germany and cookieless measurement. etracker describes its measurement as consent-free; that is the vendor’s legal view. VisualClicks offers a cookieless mode and consent modes – whether your use requires consent can only be assessed bindingly by your data protection adviser.
Heatmaps and replays
etracker offers a scroll map in the Pro edition; click heatmaps and session replays are not documented in its feature list. VisualClicks shows click and scroll heatmaps on the live page and replays with masked inputs.
Dashboards and analysis
etracker offers an adjustable KPI dashboard and a Report Builder in the Enterprise edition. In VisualClicks you build dashboards from key figures, trends, tables and trees by drag and drop, each card with its own filter, and share them via link.
SEO and AI
Both report AI assistants as a channel of their own. VisualClicks also checks domain and URLs technically, measures Core Web Vitals on phone and desktop, tracks keyword rankings against competitors and captures AI crawlers, which etracker filters out as bots.
Using VisualClicks and etracker together?
It is possible, for example etracker as your existing analytics base with a consent manager and VisualClicks for heatmaps, replays and the SEO check. When measuring twice, keep an eye on the combined loading cost of both scripts.
Frequently asked questions
Are VisualClicks and etracker both hosted in Germany?
Yes. According to etracker, its data is stored in Germany; VisualClicks runs on servers in Germany.
Does VisualClicks have a consent manager like etracker?
No. VisualClicks works with your existing consent manager (fwa.consent.grant and revoke) or measures in cookieless mode.
What is the biggest difference?
VisualClicks combines analytics with click heatmaps, session replays, a domain and URL check and rankings against competitors. etracker focuses on analytics with integrated consent and tag management.
- https://www.etracker.com/preise/
- https://www.etracker.com/en/pricing-en/analytics-featurelist/
- https://help.etracker.com/en/article/dashboard/
- https://help.etracker.com/en/article/ux-analytics/
- https://help.etracker.com/en/article/channel-grouping/
- https://help.etracker.com/article/ea-datenfilter/
- https://www.etracker.com/serverseitiges-tracking/
- https://help.etracker.com/en/article/alarm-configuration/
All information on etracker without guarantee, as of October 20, 2026, researched on the vendors’ websites and documentation. Features and prices may change. Trademarks belong to their respective owners; VisualClicks is not affiliated with them.
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See for yourself what VisualClicks does differently from etracker
Request your access. After that, one line of tracking code is all it takes – the first visits show up in real time.