VisualClicks vs Hotjar: heatmaps and replays – and what matters beyond them
Hotjar is known for heatmaps, session recordings and surveys and belongs to Contentsquare. According to Contentsquare, new Hotjar accounts can no longer be created; new customers are referred to the Contentsquare plans. VisualClicks combines heatmaps and replays with full web analytics, e-commerce reporting and a technical SEO check.
Hotjar (Contentsquare) is a good fit if …
- you are mainly after qualitative UX insights and on-site surveys
- you already use an existing Hotjar or Contentsquare account
- you want to work with the Contentsquare platform
VisualClicks is a good fit if …
- heatmaps and replays should run on the same data as your reports
- you want to analyse revenue, funnels and e-commerce in the same tool
- you want to measure without cookies and keep data in Germany
- you want to check domain, URLs and rankings technically
VisualClicks and Hotjar (Contentsquare) side by side
As of October 20, 2026. Based on the vendors’ publicly available information.
The key differences
Availability
Hotjar has been merged into Contentsquare; according to the vendor, new Hotjar accounts can no longer be created. If you start today, you choose between the Contentsquare plans and other solutions.
Heatmaps and replays
Both offer click and scroll heatmaps and session replays with inputs masked by default. In VisualClicks the heatmap sits on a current live copy of the page, every click is anchored to the clicked element, and replays open directly from funnels and reports.
Analytics and e-commerce
Hotjar offers funnels and dashboards but no dedicated e-commerce reports. VisualClicks captures the complete purchase process, server-side too, and shows revenue, products and contribution margin per channel.
Privacy and SEO
Hotjar sets first-party cookies and stores EU data in Ireland. VisualClicks offers a cookieless mode, runs on servers in Germany and also checks domain, Core Web Vitals and rankings.
Using VisualClicks and Hotjar (Contentsquare) together?
If you keep using Hotjar or Contentsquare for surveys, you can add VisualClicks for analytics, e-commerce and the SEO check. Capturing heatmaps and replays twice is usually unnecessary.
Frequently asked questions
Can I still create a new Hotjar account?
According to Contentsquare, no; new users are referred to the Contentsquare plans. According to the vendor, existing accounts are not affected.
Does VisualClicks offer surveys like Hotjar?
No. VisualClicks focuses on analytics, heatmaps, replays, e-commerce and the SEO check; on-site surveys are not part of the feature set.
Are form inputs recorded in VisualClicks?
No. Input fields are replaced by placeholders in the browser and never transmitted; further areas can be masked with a CSS selector.
- https://contentsquare.com/hotjar/
- https://contentsquare.com/pricing/
- https://help.hotjar.com/hc/en-us/articles/36820004397713-Privacy-FAQs
- https://help.hotjar.com/hc/en-us/articles/36820023091089-Security-FAQs
- https://help.hotjar.com/hc/en-us/articles/36820004382609-How-to-Use-Funnels
- https://help.hotjar.com/hc/en-us/articles/36819990621073-Processing-Personal-Data-in-Hotjar
- https://help.hotjar.com/hc/en-us/articles/36819965653009-How-to-Set-Up-the-Hotjar-API
All information on Hotjar (Contentsquare) without guarantee, as of October 20, 2026, researched on the vendors’ websites and documentation. Features and prices may change. Trademarks belong to their respective owners; VisualClicks is not affiliated with them.
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See for yourself what VisualClicks does differently from Hotjar (Contentsquare)
Request your access. After that, one line of tracking code is all it takes – the first visits show up in real time.