VisualClicks compared
How does VisualClicks differ from well-known analytics, heatmap and replay tools? Here you will find factual comparisons with sources – including the strengths of the other vendors.
VisualClicks vs Google Analytics 4
Free analytics with deep Google Ads integration versus one tool with heatmaps, replays and an SEO check from Germany.
Read the comparison Web analyticsVisualClicks vs Matomo
Open source and self-hosting versus a cloud service with heatmaps, replays and an SEO check in one product.
Read the comparison Web analyticsVisualClicks vs Plausible Analytics
Deliberately lean cookieless analytics versus one tool with dashboards, heatmaps, replays and an SEO check.
Read the comparison Web analyticsVisualClicks vs etracker
Two vendors from Germany: established analytics with a consent manager versus analytics plus heatmaps, replays and an SEO check.
Read the comparison Heatmaps & replaysVisualClicks vs Hotjar (Contentsquare)
Known for heatmaps, replays and surveys – VisualClicks combines both with analytics, e-commerce and an SEO check.
Read the comparison Heatmaps & replaysVisualClicks vs Microsoft Clarity
Free, unlimited heatmaps and replays from Microsoft versus a complete package with analytics and an SEO check from Germany.
Read the comparisonAll vendors at a glance
As of October 20, 2026. Based on the vendors’ publicly available information.
| Criterion | VisualClicks | Google Analytics 4 | Matomo | Plausible Analytics | etracker | Hotjar (Contentsquare) | Microsoft Clarity |
|---|---|---|---|---|---|---|---|
| Cookieless measurement available | Yes | Partly | Yes | Yes | Yes | No | Partly |
| Data stored in the EU | Yes | Partly | Yes | Yes | Yes | Partly | Not stated |
| Self-hosting possible | No | No | Yes | Yes | No | No | No |
| Open source | No | No | Yes | Yes | No | No | Partly |
| Custom dashboards | Yes | Yes | Yes | No | Partly | Yes | Partly |
| Funnels | Yes | Yes | Yes | Partly | Yes | Yes | Yes |
| E-commerce tracking | Yes | Yes | Yes | Partly | Yes | Partly | Partly |
| Click and scroll heatmaps | Yes | No | Yes | No | Partly | Yes | Yes |
| Session replays | Yes | No | Yes | No | No | Yes | Yes |
| Inputs masked in replays | Yes | Not part of the product | Not part of the product | Not part of the product | Not part of the product | Yes | Yes |
| Technical domain/SEO check | Yes | No | No | No | No | No | No |
| Core Web Vitals per URL (lab test) | Yes | No | Partly | No | No | No | Partly |
| Keyword rankings with competitors | Yes | No | No | No | No | No | No |
| AI assistants as a dedicated channel | Yes | Yes | Yes | Yes | Yes | Not stated | Yes |
| AI crawler detection | Yes | No | Partly | No | No | No | Yes |
| Server-side API | Yes | Yes | Yes | Yes | Partly | No | No |
| Automatic anomaly detection | Yes | Yes | Partly | Partly | Partly | No | Partly |
All information on the vendors without guarantee, as of October 20, 2026, researched on the vendors’ websites and documentation. Features and prices may change. Trademarks belong to their respective owners; VisualClicks is not affiliated with them.
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